The book of this week is… “The Domino’s Story”, by Marcia Layton Turner. Actually, I didn’t read this work yet, so let’s tell you why I have it. This post is about why the Domino’s Story illustrated so well the efforts a business has to make for stay relevant. (I swear: someday, I will publish a real review of the book here, ok?)
First, look at Domino’s timeline. Started in 1960 and go throw the decades, growing stores in USA and expanding abroad.
But this is not a story about who delivery food, but how the cost and access to technologies shape our decision in everyday basis.
Image source: https://www.visualcapitalist.com/rising-speed-technological-adoption/
Imagine your daily routine in 1960's. Without frozen food, cheap car, microwave, dishwasher. For young adults, living in military bases or universities campus, making food was boring and time-consuming. But there’s an alternative: cheap landline telephone! Before the popularization of landline telephone, you cannot call a pizza delivery.
The new context bringing lot of people able to make a telephone call for a cheap food in high-density young adults neighborhood of military bases or universities campuses. In this context, raise Domino’s.
Accordingly Jay L. Zagorsky’s article on “The Conversation” (link), a three-minute call from New York to San Francisco, in today’s money, plummeting the cost from $500 (1915) to $12 (1968) and almost free (2006).
Next crisis in pizza delivery:
- The frozen pizzas in supermarket
- The family dinning pizzerias store
